Editorial Board
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Prof. Wann-Yih Wu, Ph.D. |
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Biography : 1987-1991 Ph.D. in Marketing, Oklahoma State University, USA 1982-1984 MBA, Tunghi Univerisity, Taiwan 1975-1979 B.A. National Kaohsiung Normal University, Taiwan |
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| Research Interest : - All areas of Marketing including Media, Research, Advertising - Organization behavior, - Consumer behavior, - Leadership, - Brand management, - Global market research, - E-commerce management, - Human resource management. |
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