Editorial Board

Dr. Jiaying Lu

Dr. Jiaying Lu
Associate Director of Institute of Leisure Tourism Management
School of Management
Zhejiang University

Biography :

My research interests lie in the areas of hospitality, tourism and leisure management. Funding for her work has been provided by the National Natural Sciences Foundation of China, Zhejiang Provincial Natural Science Foundation of China, Foundation of Zhejiang Educational Committee, the Fundamental Research Funds for the Central Universities in China, the USDA National Forest Service, and other agencies. Products of her work have been presented at a variety of international symposia and published in peer-reviewed outlets.

Research Interest :

Tourism marketing, tourist behavior and psychology, cruise tourism, aging, leisure and travel.