Eli Avraham, media Professor in the Department of Communication at the University of Haifa in Israel. Prof. Avraham is the author/co-author of a number of books including “Campaigns for Promoting and Marketing Cities in Israel” (2003), “Media Strategies for Marketing Places in Crisis and Improving the Image of Cities, Countries and Tourist Destinations” (Elsevier, 2008) and “Marketing Tourism for Developing Countries: Battling stereotypes and crises in, Asia, Africa and the Middle East” (2016, Palgrave-McMillian).

public relations, marketing strategies, marketing places, nation branding, advertising, image repair, crisis communication