Editorial Board

Dr. Aaron Tham

Dr. Aaron Tham
Lecturer, Tourism, Leisure and Event Management
(South Bank)
University of Sunshine Coast Sippy Downs

Biography :

Aaron Tham is Lecturer in Tourism, Leisure, and Events Management within the School of Business at the University of the Sunshine Coast. Aaron’s research areas include social media and its impact towards tourism consumer behaviour. His other research interests are in the areas of medical tourism, disruptive innovation and culture and heritage branding.

Research Interest :

social media in tourism, destination branding, and marketing, disruptive innovation, medical tourism, culture and heritage