Editorial Board

Dr. Ran Wei

Dr. Ran Wei
Department of Human Performance and Health Education
Western Michigan University

Biography :

2018 Fall-Present Western Michigan University College of Education and Human Development Doctoral student of PHD-EHD Interdisciplinary Program Concentration on Sport Management Expected Graduation: April 2021 2020 Summer I- Western Michigan University Master of Arts Program of Evaluation, Measurement and Research Expected Graduation: April 2021 2019 Fall-Present Western Michigan University Department of Statistics Graduate Certificate in Applied Statistics Expected Graduation: December 2020

Research Interest :

My primary research interest is to evaluate sport sponsorship effectiveness among individual players, sport teams, sport events and tournaments for the organizations and corporations; My secondary research interest is to investigate managerial communication effectiveness and customer satisfaction for the organizations’ and corporations’ strategical marketing development; My tertiary research interest is to study on the recruitment and retention process in order to assist student-athletes to pursue college sports, address school-to-career and post career transition.