PhD. of Tourism and Hospitality, Faculty of Plymouth Business School, School of Tourism and Hospitality, Plymouth University, United Kingdom, 2012. Title: Investigating E-commerce Adoption in Small and Medium-Sized Tourism Enterprises: The Case of Travel Agents in Egypt. Available at: https://pearl.plymouth.ac.uk/handle/10026.1/1231
|Research Interest :
1. Information Technology Adoption Behaviour in Tourism and Hospitality. 2. E-Marketing/ E-marketing in Tourism and Hospitality. 3. Small and Medium-Sized Tourism Enterprises (SMTEs); Travel Agents 4. Entrepreneurship and Women Empowerment in Tourism 5. Feasibility Studies of Tourism Projects. 6. Research Methodology in Tourism and Hospitality 7. Structural Equation Modelling (SEM) and Quantitative Analyses.