Dr. Ahmad R. Al Battat, is an Assistant Professor, Ammon Applied University College, Amman, Jordan. He holds a doctoral degree in Hospitality Management from University Sains Malaysia (USM), he worked as a Senior Lecturer and research coordinator in School of Hospitality & Creative Arts, Management and Science University, Shah Alam, Selangor, Malaysia, and worked as a researcher at Sustainable Tourism Research Cluster (STRC), Pulau Pinang, Malaysia. He was working for the Jordanian hospitality industry for 17 years. He has participated and presented research papers in a number of academic conferences held in Malaysia, Taiwan, Thailand, Indonesia, Srilanka, and Jordan. He is an active member of the Scientific and Editorial Review Board on Hospitality management, hotel, tourism, events, emergency planning, disaster and crisis management, human resource for Journal of Tourism Management, Journal of Hospitality Marketing & Management (JHMM), Current Issues in Tourism (CIT), Asia-Pacific Journal of Innovation in Hospitality and Tourism (APJIHT), International Journal of Economics and Management (IJEAM), AlmaTourism, Journal of Tourism, Culture and Territorial Development, International Journal of Tourism and Sustainable Community Development. His latest works have been published in the refereed international journals and conference proceedings.